October 8 – Concacaf has held its first Commercial Upfront, presenting its plans for the next four-year cycle to brands, agencies and media partners. 

The virtual event featured Concacaf President and FIFA Vice President Victor Montagliani, General Secretary Philippe Moggio, Chief Commercial Officer Heidi Pellerano and Chief Finance and Administration Officer Alejandro Lesende, along with other executives and media partners. 

The confederation outlined its growth over the last decade across men’s and women’s football, national team and club competitions, youth development, content and fan engagement. 

“Over the past decade, we have built a much stronger confederation, and our job now is to keep strengthening it through better competitions, clearer and sustainable development pathways, broader distribution, stronger content and deeper connections with our fans,” Moggio said. “For partners, that creates a long runway to build with the game across multiple competitions, audiences and years.” 

Concacaf presented a unified competition calendar for the cycle, with nearly 2,000 matches across national team, club, youth, beach soccer and futsal. The headline properties are the Nations League, Gold Cup, Champions Cup, W Championship, W Gold Cup and W Champions Cup, with a new W Nations League starting in 2027. 

“Our competitions give partners multiple entry points to connect with different audiences across our region,” Pellerano said. 

The confederation also highlighted its media and digital platforms, including Concacaf Kick-Off, the newly launched eConcacaf gaming competition and the 41 Diamonds Collective. The collective has brought together more than 50 storytellers who have produced over 110 original stories, generating more than 81 million video views and 180 million impressions. 

The event closed with a look at 2027 and beyond, with Concacaf stressing it wants long-term relationships across competitions, content, fan experiences and development. 

“Concacaf is looking for partners to co-create with us, not just sponsors,” Pellerano said. “We want our partners to have a front-row seat as we continue building new platforms, experiences and ways to connect fans with the game.” 

Contact the writer of this story, Nick.Webster, at [email protected]