October 9 – ImperiaBet and the Bulgarian Football Union (BFU) have officially launched their title sponsorship partnership for Bulgaria’s Third League in Plovdiv.
While the partnership formally began with the signing of an agreement in July, the ‘ImperiaBet Third League’ project was presented for the first time yesterday. The project aims to increase public interest, and develop the Third League into a stronger football product.
Atanas Popivanov, CEO of ImperiaBet, emphasised the importance of amateur and semi-professional sports within the company’s social vision.
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